Digital marketing refers to the use of electronic channels to promote products or services to consumers. This can include tactics such as social media marketing, email marketing, search engine optimization, and more. The goal of digital marketing is to reach consumers where they are spending time: online. By using digital channels, businesses can reach a wider audience than they would be able to through traditional marketing channels.
There are many digital marketing courses available online that can teach you the skills you need to become a digital marketer. Some courses are self-paced and can be completed at your own pace, while others are structured as online classes with set schedules and deadlines.
Here are a few options for digital marketing courses:
- Google Digital Garage: This free course from Google covers a wide range of digital marketing topics, including search engine optimization, social media marketing, and more.
- HubSpot Academy: HubSpot Academy offers a variety of free marketing courses, including a digital marketing course that covers topics such as inbound marketing and email marketing.
- Coursera: Coursera is an online learning platform that offers courses from top universities and companies. There are many digital marketing courses available on Coursera, including a course on digital marketing strategy and a course on social media marketing.
- Udemy: Udemy is an online learning platform that offers courses on a wide range of topics, including digital marketing. There are many digital marketing courses available on Udemy, and the platform allows you to filter courses based on your learning goals and budget.
It’s a good idea to research different courses and choose one that fits your learning style and goals. Many courses also offer certifications or completion certificates that can be added to your resume or LinkedIn profile to demonstrate your skills.
Google offers a range of digital marketing courses through its Digital Garage platform. These courses are self-paced and can be completed at your own pace. Some of the digital marketing courses offered by Google include:
- Google Ads: This course covers the basics of Google Ads, including how to set up and manage a Google Ads account, create effective ad campaigns, and measure the results of your ads.
- Google Analytics: This course teaches you how to use Google Analytics to understand the behavior of visitors to your website. You’ll learn how to set up and configure Google Analytics, as well as how to use the data it provides to improve your marketing efforts.
- Social Media: This course covers the basics of social media marketing, including how to create and manage social media accounts, create and share content, and measure the success of your social media efforts.
- Search Engine Optimization (SEO): This course teaches you how to optimize your website for search engines, with a focus on improving your website’s visibility in Google search results. You’ll learn about keyword research, on-page optimization, and other SEO tactics.
Google’s Digital Garage courses are free and open to anyone, so you can start learning at your own pace. Upon completing a course, you can also earn a completion certificate that you can add to your resume or LinkedIn profile to demonstrate your skills.
Digital marketing certificates are professional certifications that demonstrate a person’s knowledge and skills in the field of digital marketing. These certificates are typically offered by universities, online learning platforms, or professional organizations.
There are many different types of digital marketing certificates available, including:
- Google Ads Certification: This certification demonstrates a person’s knowledge of Google Ads and their ability to set up and manage effective ad campaigns.
- Google Analytics Certification: This certification demonstrates a person’s knowledge of Google Analytics and their ability to use data to improve marketing efforts.
- HubSpot Inbound Marketing Certification: This certification demonstrates a person’s knowledge of inbound marketing, which is a strategy that focuses on attracting customers through relevant and helpful content.
- Hootsuite Social Media Marketing Certification: This certification demonstrates a person’s ability to create and manage social media campaigns.
- Content Marketing Institute Certification: This certification demonstrates a person’s knowledge of content marketing, which is a strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Obtaining a digital marketing certificate can be beneficial for professionals looking to advance their careers in the field or for those who are just starting out and want to demonstrate their skills to potential employers. Many certificates also come with access to industry resources and networks, which can be valuable for professional development.